But when you click on the link, it opens on your phone’s web browser, and not the Chanel iPhone app, even if you have it installed. Imagine this scenario: You Google “Chanel fashion show” and find a video of the S/S 2010 Ready-to-Wear runway show. Without easily deployed hyperlinking, these apps are second class Web citizens and, as such, lead an isolated existence. There is no central registry for URLs that point to a certain piece of content in an iPhone app. Indeed, when search engines crawl the Web, they follow and analyse hyperlinks to establish relationships between content.īut a critical, and often overlooked, limitation of mobile applications is that they do not easily accept incoming links. Google turned these hyperlinks into currency. Hyperlinks create a usable and connected experience.Ĭredited with inventing the World Wide Web, British engineer and computer scientist Tim Berners-Lee created hyperlinks to serve as the thread that connects the Web. Here, we aim to shed light on the critical differences between mobile apps and Mobile Web and help brands choose wisely as they develop their mobile strategies. But much less attention has been paid to the Mobile Web.
Indeed, there are some amazing applications available. As the mobile internet rises in significance, the fact that over a hundred thousand mobile applications have been developed for Apple's iPhone has been hailed as evidence of a rapidly growing mobile ecosystem. NEW YORK, United States - Mobile data traffic is expected to grow 40-fold in the next five years. In this guest post, our friends at PercentMobile explain why investing in the Mobile Web can often make more sense than building mobile apps. But far less attention has been paid to developing Mobile Web sites. Today, luxury brands like Hermès, Chanel and Gucci have mobile apps for Apple’s popular iPhone. With smartphone adoption rates higher than ever, there has recently been a flurry of activity from fashion brands focused on developing and deploying mobile applications.
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